privacy and
cookie policy
You are not just visiting a website. You are stepping into a system that values your attention and respects your control over it.
The Feed Theory, an innovative platform by Adpotters LLC, US.
Your privacy matters here. Not as a formality, not as fine print, but as a core principle. This Privacy Policy explains what information we collect, how we use it, and how we keep it protected while you explore our content.
At The Feed Theory, understanding the digital world starts with trust. And that includes how your data is handled.
1. About The Feed Theory
The Feed Theory is built to decode the world of social media. From algorithms and content strategies to digital identity and the real impact of online platforms, we explore what truly happens behind the screen. Our goal is simple. Help you understand the feed so you can use it with intention instead of being controlled by it.
2. Information We Collect
We collect information to improve your experience and keep the platform running effectively.
- Information you provide: When you contact us, leave a comment, or interact with features on the site, we may collect your name, email address, or other details you choose to share.
- Log and device data: We automatically collect basic technical data such as your IP address, browser type, device information, pages visited, and time spent on the site.
- Cookies and tracking technologies: We use cookies and similar tools to remember your preferences, understand how you interact with content, and improve overall performance.
3. Cookies and Tracking Technologies
Cookies are small files stored on your device that help websites function better. We use:
- Essential cookies that keep the site working properly.
- Analytics cookies to understand user behavior and improve content.
- Advertising cookies to show relevant ads.
We use a Consent Management Platform that gives you full control over non-essential cookies. These cookies are only activated after you provide consent. While we take strong measures such as encryption and security controls, no system can guarantee complete security.
4. Managing Cookies
You are always in control. You can:
- Accept or reject non-essential cookies.
- Change your preferences anytime.
- View third-party vendors that may use cookies.
- Adjust settings directly through your browser.
5. Data Retention
We keep your data only as long as necessary to provide services, meet legal requirements, and resolve issues. Analytics and non-essential data are typically stored for up to one year.
6. Third-Party Advertising and Analytics
To keep The Feed Theory running, we may work with trusted third-party partners who help us analyze traffic and display ads. These may include services like Google Ads, Google Analytics, Meta tools, TikTok tools, and other advertising or analytics platforms. These services may use cookies to show ads based on your interests and measure performance of content and campaigns.
- Google AdSense / Ad Manager / Google Ads: Uses advertising cookies to serve ads based on your visits to our Sites and other websites. You can opt out of personalised advertising via Google Ads Settings or aboutads.info. See Google's privacy policy: https://policies.google.com/privacy
- Google Analytics: Helps us analyse site usage. Data is aggregated and anonymised. Terms: https://marketingplatform.google.com/about/analytics/terms/us/
- Meta (Facebook) Pixel: Tracks interactions with our content to measure ad effectiveness and create audiences. See Meta's privacy policy: https://www.facebook.com/privacy/policy
- TikTok Pixel: Tracks user actions to measure TikTok advertising performance. See TikTok's privacy policy: https://www.tiktok.com/legal/privacy-policy
- Outbrain: Content recommendation and advertising network. https://www.outbrain.com/privacy/
- Other vendors: We may work with additional advertising or analytics providers. A current list of vendors is available via our cookie banner or upon request.
We do not control how these third parties collect or use data. We strongly recommend reviewing their individual privacy policies. You can manage your preferences anytime through our cookie settings.
7. How We Use Information
We use collected data to:
- Improve and maintain the website.
- Deliver relevant content and ads.
- Understand how users interact with our platform.
- Respond to your questions or requests.
- Meet legal obligations.
8. How We Share Information
We do not sell your personal data. We may share information with:
- Service providers: Companies that help operate the website.
- Advertising partners: For ad delivery and performance tracking.
- Legal authorities: If required by law.
Some data sharing may occur through advertising technologies, which you can control through your privacy settings.
9. Your Choices and Control
You have full control over your data. You can:
- Accept or reject cookie categories.
- Withdraw consent at any time.
- Manage preferences through the cookie settings panel.
- Control cookies via your browser.
10. Your Rights
Depending on your location, you may have the right to:
- Access the data we hold about you.
- Request corrections or deletion.
- Restrict or object to certain data usage.
- Withdraw consent at any time.
To exercise any of these rights, you can contact us directly.
11. Arbitration
Any disputes related to this policy will be resolved through arbitration in Delhi, India, under the rules of the Delhi Commercial Arbitration Centre. The proceedings will be conducted in English.
12. Children's Privacy
The Feed Theory is not intended for users under the age of 16. We do not knowingly collect data from children. If such data is identified, we will take immediate steps to remove it.
13. Updates to This Policy
We may update this Privacy Policy as the platform evolves. Any changes will be posted here with an updated effective date. Continued use of the site means you accept those changes.